By Reid Casey · Last checked: Oct. 20, 2026, 6:43 PM ET, against 5 primary sources.
Short answer: On Oct. 20, 2026, Yelp announced Smart Lead Reply, an AI agent that replies to Request a Quote leads and qualifies them. Yelp says it rolls out next month for $30 a month, and its eligible list names plumbers and electricians. This week, clean up your Yelp page and connect your field-service software if Yelp supports it.
Key takeaways
What is Yelp Smart Lead Reply?
Smart Lead Reply is a Yelp AI agent, announced in Yelp's 2026 Fall Product Release on Oct. 20, 2026, that instantly replies to Request a Quote leads, answers questions, gathers project details and qualifies the lead. Yelp says it rolls out next month for $30 per month in eligible categories, including plumbers and electricians.
Per the Yelp blog, it responds inside the Request a Quote message thread and draws on what's already in your Yelp for Business account and business page. You can set your services, pricing or promos, the questions it asks, and how it handles conversations (Yelp blog). Once a lead qualifies, it shares your scheduling link so the customer can book in your existing calendar system, and every conversation is logged in your Yelp inbox with a notification (Yelp blog).
You'll buy it in the Yelp Business Owner Account for $30 per month, and Yelp gives the timing only as "next month" (Yelp blog). Yelp's eligible list reads "movers, roofers, plumbers, home cleaners, contractors, electricians and additional services businesses" (Yelp press release).
Yelp says about 10% of Request a Quote submissions came through Yelp Assistant, its AI chatbot, in Q2 (Yelp press release). That's Yelp's own figure, not an outside measurement.
What changed for ServiceTitan, Housecall Pro, Jobber and Workiz shops?
Yelp's release says pros "can also now offer direct scheduling on Yelp through new integrations with ServiceTitan and Housecall Pro" (Yelp press release). The booking link appears on your business page, in search listings, in Yelp Assistant and in Yelp messages after a quote request (Yelp blog). Booking from Yelp isn't brand new for every shop: Housecall Pro's help page, dated July 28, 2026, already described a Yelp "Book Online" button (Housecall Pro help). Yelp doesn't say which of the four spots changed on Oct. 20.
Yelp says Request a Quote leads "will flow directly into the business's platform of choice, complete with full job details" through its Jobber and Workiz integrations (Yelp blog). Jobber's help page, updated Oct. 19, 2026, says each Yelp lead becomes a Jobber request, on the Core plan and up in the U.S. and Canada (Jobber help).
Workiz's help page, updated Oct. 13, 2026, says Yelp leads land in the Workiz Message Center (Workiz help).
What does it mean for an electrician, plumber or HVAC shop?
Say a homeowner sends a Request a Quote for a panel upgrade after hours while your crew is on a service call. Once Smart Lead Reply rolls out, Yelp says it would reply in that thread, ask your questions and send your scheduling link when the lead qualifies (Yelp blog). Your team still reviews the lead and writes the quote.
Plumbers are on Yelp's named list, so a water heater request would work the same way (Yelp press release). HVAC isn't on that list. Yelp's blog names HVAC professionals only for direct booking through Yelp Assistant and Calendly (Yelp blog), so HVAC shops should check their category once Smart Lead Reply goes live.
Nothing Yelp published says it answers phone calls, so missed calls still need their own coverage (Yelp blog).
Reid's take
Don't get hung up on the $30. Whether you win the job comes down to what happens after the agent hands the lead back. Yelp says the conversation gets logged in your inbox with a notification. Somebody on your crew still has to open it and pick up the phone.
Name that person now, and set the times of day they check. And clean up your Yelp page before the agent starts answering from it.
What should you do this week?
- Connect your field-service software if Yelp supports it. The list below shows where Yelp leads land in each tool. On Housecall Pro, click the gear icon, select Job Inbox and toggle on Yelp, then create your Online booking form; Housecall Pro says the Yelp booking button shows up within 14 hours (Housecall Pro help). On Jobber, connect Yelp Leads from the App Marketplace (Jobber help). On ServiceTitan, ask your rep, since we found no setup page.
- Turn on Request a Quote and fix your Yelp business page. Jobber's integration requires Request a Quote (Jobber help), and Smart Lead Reply will answer from your page (Yelp blog). Check services, service area and anything you'd want quoted.
- Have a scheduling link ready. Yelp says Smart Lead Reply shares it once a lead qualifies (Yelp blog).
- Write the questions you ask on every quote. Smart Lead Reply lets you set "questions to ask" (Yelp blog). For an electrician, our suggestion: service type, panel size, address and timeline.
- Name who reviews qualified Yelp leads, and when. Every conversation lands in your Yelp inbox with a notification (Yelp blog).
Where your Yelp leads land, by software (from each company's own pages):
- Housecall Pro: Yelp leads go to Job Inbox, and Online Booking adds a Yelp booking button. Franchise Yelp accounts aren't supported yet (Housecall Pro help).
- Jobber: each lead becomes a request, and a new client if the phone number doesn't match one you have. Core plan and up, U.S. and Canada (Jobber help).
- Workiz: leads land in the Message Center, and invoiced jobs are tagged to Yelp in your reports (Workiz help).
- ServiceTitan: Yelp says customers can book from Yelp; we found no setup page (Yelp press release).
- None of these: Yelp says pros with a connected Calendly account can take bookings from Yelp Assistant and search (Yelp blog).
Ready for Smart Lead Reply? Our five-box checklist, built from what the Yelp blog says the agent uses:
- ☐ Request a Quote is turned on for your business.
- ☐ Your Yelp page lists your services, service area and current promos.
- ☐ You have a scheduling link the agent can share.
- ☐ You've written the questions every quote needs answered.
- ☐ One named person checks qualified leads in the Yelp inbox daily.
What we don't know yet
- Launch date. Yelp says "next month" and gives no date (Yelp blog).
- Countries, ad requirements and HVAC. Yelp only says "businesses in eligible categories that use Request a Quote" (Yelp press release).
- Which booking spots are new as of Oct. 20.
- Results. Yelp hasn't published response-time or booking data.
- ServiceTitan setup rules and Workiz plan limits.
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Caveats and methodology
- We checked Yelp's press release and blog and the Housecall Pro, Jobber and Workiz help pages on Oct. 20, 2026. Yelp's statements are its claims; Smart Lead Reply isn't out, so we haven't tested it.
- The checklist, the example questions and the job scenarios are our recommendations, not Yelp's.
- We sell, too. TechStackRx sells lead follow-up automation, 24/7 voice agents and CRM setup for home-service businesses.
Frequently asked questions
What is Yelp Smart Lead Reply?
Smart Lead Reply is a Yelp AI agent, announced in Yelp's 2026 Fall Product Release on Oct. 20, 2026, that instantly replies to Request a Quote leads, answers questions, gathers project details and qualifies the lead. Yelp says it rolls out next month for $30 per month in eligible categories, including plumbers and electricians.
How much does Yelp Smart Lead Reply cost, and when is it available?
Yelp says it costs $30 per month, bought in the Yelp Business Owner Account. Yelp gives the timing only as "next month" and hasn't named a launch date.
Which businesses can use Smart Lead Reply?
Yelp's eligible list reads "movers, roofers, plumbers, home cleaners, contractors, electricians and additional services businesses." HVAC isn't named. Yelp's blog mentions HVAC professionals only for direct booking through Yelp Assistant and Calendly, so HVAC shops should check their category once Smart Lead Reply goes live.
Does Smart Lead Reply book jobs, or does it hand the lead back to me?
It hands the lead back. Once a lead qualifies, Yelp says it shares your scheduling link so the customer can book in your existing calendar system. Every conversation is logged in your Yelp inbox with a notification, and your team still reviews the lead and writes the quote.
Can customers book a ServiceTitan or Housecall Pro appointment directly from Yelp?
Yelp says pros "can also now offer direct scheduling on Yelp through new integrations with ServiceTitan and Housecall Pro." It isn't brand new for every shop: Housecall Pro's help page, dated July 28, 2026, already described a Yelp "Book Online" button.
What do the Jobber and Workiz integrations with Yelp do?
Yelp says Request a Quote leads "will flow directly into the business's platform of choice, complete with full job details." Jobber's help page says each Yelp lead becomes a Jobber request, on the Core plan and up in the U.S. and Canada. Workiz's help page says Yelp leads land in the Workiz Message Center.
What can I customize in Smart Lead Reply?
Yelp says you can customize it with scheduling links, pricing and promos. Its blog adds your services, the questions it asks and how it handles conversations.
Sources
- Yelp Inc. via Business Wire, "Yelp Announces More Personalized Yelp Assistant, Agent that Checks Restaurant Wait Times and AI Tools for Service Professionals," Oct. 20, 2026. Yelp press release (Business Wire). Accessed Oct. 20, 2026.
- Yelp (Akhil Kuduvalli Ramesh, Chief Product Officer), "Do more on Yelp: Smarter AI answers, seamless reservations, and automated tools for businesses," Oct. 20, 2026. Yelp blog: 2026 Fall Product Release. Accessed Oct. 20, 2026.
- Housecall Pro Help Center, "Job Inbox: Integration with Yelp," Jul. 28, 2026. Housecall Pro help: Yelp integration. Accessed Oct. 20, 2026.
- Jobber Help Center, "Connect Yelp Leads to Jobber," updated Oct. 19, 2026. Jobber help: Yelp Leads. Accessed Oct. 20, 2026.
- Workiz Help Center, "Connecting Workiz to Yelp to quickly respond to leads and close more jobs," updated Oct. 13, 2026. Workiz help: Yelp. Accessed Oct. 20, 2026.