The problem
Pipeline data with nowhere to go
The solution
A live geographic view of their HubSpot pipeline
The result
Our team designed and deployed a custom connected geographic sales dashboard - purpose-built for this client's pipeline structure and data model. A lightweight web application reads directly from thier CRM database API and renders deal volume and value as an interactive US heatmap. No off-the-shelf tool. No expensive add-on seats.
The dashboard went from concept to live deployment in a matter of weeks. The sales and leadership team now has an always-on view of their pipeline geography - no manual work, no exports, no lag. Data quality issues that had gone unnoticed for months were immediately visible.